One day, the Chief Operating Officer (COO) of the National Agricultural Export Promotion Board of Rwanda (NAEB), Ms Sandrine URUJENI, saw coffee served at an unusual kiosk in a prominent location in Kigali, Rwanda’s capital city. The kiosk drew a host of primarily young people—students, motorcycle taxi riders, and all manner of ordinary folk—who sought a refreshing drink. She inquired who was behind this innovation and learnt that it was one Stafford RUBAGUMYA, a millennial coffee entrepreneur, the Managing Director of Stafford Coffee Brewers Company, Rwanda.